The maker of the popular Firefox browser is moving ahead with plans
to block the most common forms of Internet tracking, allowing hundreds
of millions of users to eventually limit who watches their movements
across the Web, company officials said Wednesday.
Firefox’s developers made the decision despite intense
resistance from advertising groups, which have argued that tracking is
essential to delivering well-targeted, lucrative ads that pay for many
popular Internet services.
Widespread release of the blocking technology
remains months away. But officials at Mozilla, the nonprofit group that
makes Firefox, spoke confidently Wednesday about the growing
sophistication of tools they are building to limit the placement of
“cookies” in users’ browsers. . . .
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