A secretive consumer surveillance company is unveiling a new website that will let people see just what information has been collected on them. What do they have on you? From the
New York Times:
Acxiom, one of the most secretive and prolific
collectors of consumer information, is embarking on a novel public
relations strategy: openness. On Wednesday, it plans to unveil a free
Web site where United States consumers can view some of the information
the company has collected about them, just as Mr. Howe did.
The data on the site, called
AbouttheData.com,
includes biographical facts, like education level, marital status and
number of children in a household; homeownership status, including
mortgage amount and property size; vehicle details, like the make, model
and year; and economic data, like whether a household member is an
active investor with a portfolio greater than $150,000. Also available
will be the consumer’s recent purchase categories, like plus-size
clothing or sports products; and household interests like golf, dogs,
text-messaging, cholesterol-related products or charities.
It is quite a clever campaign since, in order to find out what information they have on you, you have to give them all your information.